Startup
NNudge
ナッジ株式会社
Not ranked in the Japan Top 100 Startups: published total includes debt and the split is not disclosed
| Founded / HQ | 2020 · Tokyo |
|---|---|
| Equity raised to date | ¥6.5Bincl. debt/grants “累計調達額約65億円” Third-party figure (not company-stated) · as of 2026-06 · STARTUP DB weekly summary (2026-06-29 week) Includes asset-finance debt from Morgan Stanley. |
| Last round | 2 Jul 2026 · Undisclosed · ¥1.48B 総額14.8億円（デットファイナンス、アセットファイナンス等を含む） |
| Latest public valuation | Not publicly disclosed (we do not estimate) |
| Key investors | FINOLAB, Resona Bank |
| Unicorn | No |
| Website | nudge.works |
From Japanese sources
Findings from Japanese-language filings, government records, trade press, interviews and job posts, with our English analysis. Items tagged Japanese-only had no English coverage when we checked quickly. Most insightful first.
| 2026-04-13 | Regulatory filingJapanese-onlyNudge FY12/2025: loss narrows to ¥879M; accumulated deficit ¥3.63B; 32 insured staff ナッジ株式会社 第6期決算公告 The fan-club credit-card issuer's loss is narrowing and its assets grew 16% to ¥2.96B, probably card receivables. With only 32 insured employees, a large share of costs is credit and processing rather than payroll. Source: 官報決算データベース (statutory notice) |
|---|
Overview
Nudge issues a smartphone-linked credit card that lets users pick a club, creator or cause to support as they spend. It was founded in 2020 by Takashi Okita. A ¥1.48B raise in July 2026 took cumulative funding to about ¥6.5B.
Built from: Jul 2026 release
Company timeline
Founded
| Date | 2020-02-12· Nudge |
|---|---|
| Founders | Takashi Okita |
Funding
| Date | Round | Amount | Lead / key investors | Source |
|---|---|---|---|---|
| 2022-10-12 | Series A (CVC extension) | Cumulative >¥3.5B 約35億円超 | PR TIMES | |
| 2026-07-01 | Additional | ¥1.48B; cumulative ≈¥6.5B 累計調達額は約65億円 | PR TIMES |
Key hires & board
None compiled yet.
Milestones
| 2026-08-19 | CorporateKumamoto earthquake relief donation club· PR TIMES |
|---|---|
| 2026-09-09 | ProductOfficial card for "Oyako Iruka"· PR TIMES |
| 2026-09-10 | ProductOfficial card for @home cafe· PR TIMES |
| 2026-09-11 | ProductOfficial card for actress Nao Furuhata· PR TIMES |
| 2026-09-30 | TractionDonations via Nudge pass 80,000· PR TIMES |
| 2026-10-14 | ProductOfficial card for Horipro group WATWING· PR TIMES |
| 2026-10-14 | Partnershipau Financial Service, Nudge and JCB partner on card co-creation platform· PR TIMES |
| 2026-10-16 | ProductOfficial Ghost in the Shell credit card· PR TIMES |
News
| 2026-10-16 | Official Ghost in the Shell credit card 世界中に熱狂的なファンを持つ「攻殻機動隊 THE GHOST IN THE SHELL」の公式クレジットカードを提供開始· PR TIMES |
|---|---|
| 2026-10-14 | Official card for Horipro group WATWING ホリプロ初男性ダンス＆ボーカルグループ「WATWING」の公式クレジットカードを提供開始· PR TIMES |
| 2026-10-14 | au Financial Service, Nudge and JCB partner on card co-creation platform auフィナンシャルサービス、ナッジ、JCB、カード共創プラットフォーム構築に向け戦略的連携· PR TIMES |
| 2026-09-30 | Donations via Nudge pass 80,000 次世代クレジットカード「Nudge」を通じた寄付が8万件を突破· PR TIMES |
| 2026-09-18 | Fourth meeting of Entertainment×Fintech consortium 「Entertainment×Fintechコンソーシアム」第4回会合を開催· PR TIMES |
| 2026-09-11 | Official card for actress Nao Furuhata 女優「古畑奈和」の公式クレジットカードを提供開始· PR TIMES |
| 2026-09-10 | Official card for @home cafe メイドカフェのパイオニア「あっとほぉーむカフェ」の公式クレジットカードを提供開始· PR TIMES |
| 2026-09-09 | Official card for "Oyako Iruka" SNS総フォロワー190万人超え！家族3人のほっと癒される毎日を描く「親子イルカ」の公式クレジットカードを提供開始· PR TIMES |
| 2026-08-19 | Kumamoto earthquake relief donation club ナッジ、被災者支援のための「熊本地震復興支援」寄付クラブを開設· PR TIMES |
| 2026-08-12 | Official card for STARNOTE アイドルグループ「STARNOTE」の公式クレジットカードを提供開始· PR TIMES |
| 2026-08-04 | Fandom EC platform with Digital Garage ナッジ、デジタルガレージグループと共同で「Fandom EC プラットフォーム」を開始· PR TIMES |
| 2026-08-03 | Official card for Barysan of Imabari ゆるキャラ(R)グランプリ王者「いまばり バリィさん」の公式クレジットカードを提供開始· PR TIMES |
| 2026-07-27 | Pet-photo "oshi pet card" うちの子をデコれるクレカ。次世代クレジットカード「Nudge」に “推しペットカード” が誕生· PR TIMES |
| 2026-07-22 | Official card for Peel the Apple 「Peel the Apple」の公式クレジットカードを提供開始· PR TIMES |
| 2026-07-22 | Official card for Ishiyowa-chan 現代人の心に寄り添う注目キャラ「いしよわちゃん」の公式クレジットカードを提供開始· PR TIMES |
| 2026-07-21 | Third meeting of Entertainment×Fintech consortium 「Entertainment×Fintechコンソーシアム」第3回会合を開催· PR TIMES |
| 2026-07-17 | Official card for Sky Peace 「スカイピース」の公式クレジットカードを提供開始· PR TIMES |
| 2026-07-15 | WWF Japan support card 「いきものカード Support for WWFジャパン」を提供開始· PR TIMES |
| 2026-07-01 | Additional: ¥1.48B; cumulative ≈¥6.5B· PR TIMES |
| 2022-10-12 | Series A (CVC extension): Cumulative >¥3.5B· PR TIMES |
Founder profiles: Takashi Okita
Funding rounds in 2026
Amounts are the full announced figure. Grey amounts aren't counted in equity totals. † includes debt, grants or other non-equity (hover for detail).
| Date | Company | Stage | Amount | Investors | Sector |
|---|---|---|---|---|---|
| 2 Jul 2026 | NNudge | Undisclosed | ¥1.48B† | FINOLABResona Bank | Other |