Founders · #20 of 111

Shota Horii 堀井翔太

Founder & CEO, SmartBank

19,719X followers · @shota · checked 2026-10-17
2,040note followers · horishou
¥7.33Braised by the company, as of 2025-01-16

Verified 2026-10-17: Company site / press release · Company site / press release

Public appearances

Undated
Podcast
FumuFumu FM #1: SmartBank and N1 interviews
スマートバンクとN1インタビューと - ゲスト: 堀井翔太(@shota)

In the first episode of his co-founder's podcast, Horii explains SmartBank's business and how single-user ("N1") interviews drive its product decisions.

Summary by The Raising Sun. From the episode description.
2022-10-02
Talk
NewsPicks Publishing STARTUP LIVE #8 (event report)
STARTUP LIVE #8 堀井翔太氏——イベントレポート

Horii says that in user interviews he tries to understand how painful a problem is, how strongly people feel about it, and how many people have it.

Summary by The Raising Sun. From the event write-up (excerpt).
2026-07-21
Interview
Shota Horii's second start-up: the future of One Bank (Forbes Japan)
堀井翔太 二度目の起業 家計管理ワンバンクが描く未来

Horii argues that household-finance cards are winner-take-all, unlike flea-market apps, because each household uses only one.

Summary by The Raising Sun. From the article text (excerpt).

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